The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products

The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products

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Types of pricing strategies

1. Retail price: choosing the right pricing strategy for your brand

Many retailers benchmark their pricing decisions using keystone pricing (explained below), which essentially is doubling the cost of a product to set a healthy profit margin

2. Keystone pricing: a simple markup formula

Keystone pricing is a pricing strategy retailers use as an easy rule of thumb.

Manufacturer suggested retail price

As its name suggests (no pun intended), the manufacturer ... See More

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